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Capability pages built for technical buyers
Use your real materials, processes, tolerances and lead-time ranges where they are relevant. Explain the applications you can support and how to request a quote.
SEO and contentBIRMINGHAM · B2B LEAD GENERATION
When buyers search by capability, specification or application, they need to know whether you can supply the job. We help Birmingham manufacturers and B2B service firms turn those searches into better quote requests.
Remote delivery for UK businesses · Calls arranged around UK hours

The work
Start with a capability you want to sell, the types of jobs you can take and the information your estimating team needs. Then give buyers enough detail to decide whether to send a drawing, specification or brief.
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Use your real materials, processes, tolerances and lead-time ranges where they are relevant. Explain the applications you can support and how to request a quote.
SEO and content02
Build campaigns around commercial process or application terms. Review search terms that attract students, jobseekers or unsuitable work so budget goes towards buyers.
PPC advertising03
Collect only the project details you need, route the enquiry to the right person and track how many submissions progress to a quote.
Conversion optimisationHow it works
A buyer looking for a short production run needs different evidence from one sourcing a repeatable component. Give them a capability page with actual limits and next steps. Ask for material, quantity and deadline in the enquiry, then measure quote-ready requests and quotes issued.
From our portfolio
We mapped the questions professional buyers ask before evaluating a supplier and planned content around those decisions. The case study shows how the work was structured and reports the measured search outcome.
Read the case studyBefore you decide
We start with your subject-matter experts and approved capability information. Your team checks specifications and claims before content goes live.
8 Core Marketing works remotely with Birmingham and West Midlands teams. We arrange working sessions around UK hours and agree who owns each decision.
Agree criteria with your team, such as the right process, minimum quantity or a workable delivery date. Record that separately from total form submissions.
Tell us what you sell and what you want more of. We’ll use the first call to agree the next useful step.