Clear Moves Aligners Case Study | 8 Core Marketing
Case Study — SEO + Content Marketing

How 8 Core Marketing Moved
Clear Moves Aligners to
Page 1 of Google

A data-driven SEO and content strategy by 8 Core Marketing that improved Clear Moves Aligners' average ranking from position 34.7 to 11, generated 500+ qualified B2B leads organically, and built a sustainable growth engine — all in 6 months.

Client: Clear Moves Aligners
Industry: Dental / Healthcare
Duration: 6 Months
Status: Active & Scaling
Technical SEO Content Strategy On-Page Optimization Link Building B2B Lead Generation Authority Building
Total Clicks
0
+15% vs previous
Previous: 1.87K
Total Impressions
0
+51.6% vs previous
Previous: 186K
B2B Leads Generated
0
100% organic
Qualified leads / quarter
Average CTR
0
-0.2% expected at scale
Previous: 1%
Avg Position
0
+68% page 4 → page 1
Previous: 34.7
0

Qualified B2B Leads Generated — 100% Organically

8 Core Marketing's content engine and SEO strategy didn't just boost rankings for Clear Moves Aligners — it became their primary lead generation channel, delivering 500+ qualified B2B leads per quarter from dental professionals actively searching for aligner solutions.

Dental Professionals Zero Ad Spend Inbound Pipeline Compounding Growth
Before vs. After — 6-Month Comparison

Google Search Console Metrics

Previous 6 Months
Last 6 Months
2.15K
Total Clicks
282K
Impressions
500+
B2B Leads
0.8%
Avg CTR
11
Avg Position ↓
Where Clear Moves Aligners Stood Before 8 Core Marketing
Clear Moves Aligners had a strong product but virtually zero organic visibility. Their website was buried deep in search results, generating no inbound leads from search.
  • Poor Search Visibility

    Clear Moves Aligners averaged position 34.7 — meaning most pages were completely invisible on page 4+ of Google.

  • Zero Organic Lead Generation

    With only 1.87K clicks over 6 months and no content funnel, Clear Moves Aligners had no inbound B2B leads from organic search.

  • No Content Strategy

    Minimal blog content, no keyword targeting, and no topical authority in the competitive dental aligner space.

The Core Problem

Clear Moves Aligners was competing in a crowded dental market dominated by well-funded brands. Despite a superior product, they had no organic presence, no content engine, and no technical SEO foundation.


Their target audience — dental professionals searching for aligner solutions — simply couldn't find them. Every month without search strategy meant losing qualified B2B leads to competitors.


Clear Moves Aligners needed 8 Core Marketing to build an organic growth engine from the ground up — and fast.

8 Core Marketing's 4-Phase SEO Growth Engine
We deployed a comprehensive SEO and content strategy designed to build authority, capture high-intent search traffic, and establish Clear Moves Aligners as the go-to brand in their space.
01

Full Technical SEO Audit & Fix

8 Core Marketing resolved crawl errors, optimized site speed, implemented mobile-first fixes, added schema markup, and rebuilt the internal linking architecture for Clear Moves Aligners — ensuring Google could discover and index every page efficiently.

02

Keyword Research & Content Mapping

Identified 200+ high-intent keywords across the buyer journey for Clear Moves Aligners — from awareness ("what are clear aligners") to decision ("best clear aligners for dental practices"). Each keyword mapped to a dedicated content piece.

03

Content Engine: 50+ Production-Grade Articles

Published 50+ expertly researched blog posts for Clear Moves Aligners targeting long-tail and mid-volume keywords. Each article optimized for E-E-A-T signals critical in healthcare, feeding directly into B2B lead capture funnels.

04

Authority Building & Link Acquisition

8 Core Marketing secured high-quality backlinks from dental publications, health blogs, and authority sites for Clear Moves Aligners. Combined with ongoing optimization and content refreshes to compound rankings and lead flow.

What 8 Core Marketing Executed for Clear Moves Aligners
01

Technical SEO

Complete site audit, crawl optimization, Core Web Vitals, schema implementation, and sitemap restructuring.

02

Content Marketing

50+ SEO-optimized blog posts, landing page copy, and authority content targeting high-intent dental keywords.

03

Link Building

Strategic outreach to dental publications, health blogs, and industry directories to build domain authority for Clear Moves Aligners.

04

B2B Lead Generation

Conversion-optimized content funnels, lead capture forms, and nurture sequences generating 500+ qualified leads per quarter.

05

E-E-A-T Strategy

Author bios, expert citations, medical review processes, and trust signals to meet Google's healthcare content standards.

06

Analytics & Reporting

Weekly GSC monitoring, monthly performance reports, keyword tracking, and continuous optimization by 8 Core Marketing.

What Clear Moves Aligners Says About 8 Core Marketing

"8 Core Marketing transformed our online presence completely. Our organic traffic grew 3x in under 6 months, we're generating 500+ qualified B2B leads per quarter, and the leads we're getting are actually converting. Their SEO and content strategy is next level."

JR
James Richardson
CEO, Clear Moves Aligners
The Impact 8 Core Marketing Delivered — In Numbers

Search Rankings Breakthrough

8 Core Marketing moved Clear Moves Aligners from an average position of 34.7 to 11 — jumping from page 4 to page 1. This represents a 68% improvement in average ranking position.


Multiple high-value keywords now rank in the top 10. Clear Moves Aligners currently has 45+ pages ranking in Google's top 20 results.

500+ B2B Leads & Traffic Growth

Impressions surged from 186K to 282K (+51.6%). But the real win: 8 Core Marketing's content engine now generates 500+ qualified B2B leads per quarter for Clear Moves Aligners — entirely from organic search, with zero ad spend.


Organic clicks grew 15%, with CTR expected to climb as rankings consolidate. The compounding content engine keeps delivering month over month.

Want Results Like
Clear Moves Aligners?

Let 8 Core Marketing build a custom SEO strategy that drives measurable growth for your business — backed by data, delivered by experts.

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