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body.ecm-reader{--rd-paper:#f2f0ea;--rd-ink:#11110f;--rd-muted:#65635d;--rd-border:#d7d3ca;--rd-violet:#735cff;margin:0!important;padding:0!important;background:var(--rd-paper);color:var(--rd-ink);font-family:Inter,Arial,sans-serif;font-size:16px;line-height:1.7;-webkit-font-smoothing:antialiased}
body.ecm-reader #ecmNav,body.ecm-reader .ecm-nav,body.ecm-reader #ecmFooter,body.ecm-reader .ecm-global-footer,body.ecm-reader .ecm-city-subfooter,body.ecm-reader .ecm-city-footer,body.ecm-reader .ecm-sf,body.ecm-reader #ast-scroll-top,body.ecm-reader #eightcore-float-root,body.ecm-reader #eightcore-wa-btn,body.ecm-reader #eightcore-socials,body.ecm-reader #eightcore-toggle,body.ecm-reader #eightcore-wa-chat{display:none!important;visibility:hidden!important;pointer-events:none!important}
.rd-page,.rd-footer,.rd-page *,.rd-footer *{box-sizing:border-box}.rd-page h1,.rd-page h2,.rd-page h3,.rd-page p,.rd-page figure,.rd-footer p{margin:0}.rd-page a,.rd-footer a{color:inherit;text-decoration:none;box-shadow:none}.rd-page img,.rd-footer img{display:block;max-width:100%}.rd-page a:focus-visible,.rd-footer a:focus-visible{outline:2px solid #8b7cff;outline-offset:6px}.rd-shell{width:min(100% - 3rem,1240px);margin-inline:auto}.rd-skip{position:fixed;left:16px;top:-100px;z-index:100000;background:#fff;color:#111;padding:10px 18px}.rd-skip:focus{top:10px}.rd-page section[id],#industry-content{scroll-margin-top:96px}
.rd-hero{background:#090909;color:#fff}.rd-breadcrumb{display:flex;gap:16px;padding-block:25px;color:#b0afad;font-size:.875rem}.rd-breadcrumb a:hover{color:#fff}.rd-hero-grid{display:grid;grid-template-columns:1.34fr 1fr;gap:50px;align-items:stretch;padding-block:35px 55px}.rd-kicker{display:flex;align-items:center;gap:13px;font-size:.875rem;font-weight:650;letter-spacing:.12em;text-transform:uppercase;line-height:1.6}.rd-kicker:before{content:'';display:inline-block;flex-shrink:0;width:29px;height:2px;background:var(--rd-violet)}.rd-hero .rd-kicker{color:#b4b0bc}.rd-hero h1{font-size:clamp(3rem,5.1vw,5.1rem);letter-spacing:-.065em;line-height:1.02;font-weight:550;margin-block:25px}.rd-hero h1 span{color:#a4a2aa}.rd-lede{max-width:590px;color:#b3b1b7;font-size:1.0625rem;line-height:1.85}.rd-actions{display:flex;flex-wrap:wrap;align-items:center;gap:25px;margin-top:32px}.rd-button{display:inline-flex;justify-content:space-between;align-items:center;gap:25px;min-height:54px;padding:14px 22px;background:var(--rd-violet);color:#fff!important;border:1px solid transparent;border-radius:4px;font-size:.875rem;font-weight:650;transition:background .2s}.rd-button:hover{background:#5b43e1}.rd-button span{font-size:20px}.rd-text-link{display:inline-flex;align-items:center;gap:16px;font-size:.875rem;font-weight:600;padding-block:10px;border-bottom:1px solid #ffffff50}.rd-text-link:hover{color:#c4baff}.rd-hero-image{position:relative;min-height:460px;background:#1b1919;overflow:hidden}.rd-hero-image img{width:100%;height:100%;object-fit:cover;object-position:83% center;position:absolute}.rd-hero-image:after{content:'';position:absolute;inset:0;background:linear-gradient(0deg,rgba(9,9,9,.93),transparent 65%)}.rd-hero-image figcaption{position:absolute;z-index:1;bottom:30px;left:30px;right:25px}.rd-hero-image figcaption>span{font-size:.875rem;color:#c9c4d3}.rd-hero-image figcaption>p{font-size:1.7rem;line-height:1.2;letter-spacing:-.035em;margin-top:12px;font-weight:550}.rd-hero-bottom{display:flex;justify-content:space-between;gap:20px;padding:23px 0;border-top:1px solid #ffffff29;font-size:.875rem;color:#aaa7af}.rd-hero-bottom i{font-style:normal;color:#a092ff;padding:0 10px}
.rd-directory{padding-block:85px 70px}.rd-section-heading{display:grid;grid-template-columns:.7fr 1.3fr;gap:40px;margin-bottom:52px}.rd-section-heading>.rd-kicker{align-self:start;padding-top:8px;color:var(--rd-muted)}.rd-section-heading h2{font-size:clamp(2.3rem,3.8vw,3.6rem);font-weight:550;letter-spacing:-.055em;line-height:1.08}.rd-section-heading h2 span{color:var(--rd-muted)}.rd-section-heading h2+p{margin-top:23px;max-width:655px;color:var(--rd-muted);font-size:1rem;line-height:1.85}.rd-sector{display:grid;grid-template-columns:55px 1fr 1.1fr;gap:30px;padding-block:38px 42px;border-top:1px solid var(--rd-border)}.rd-sector:last-child{border-bottom:1px solid var(--rd-border)}.rd-number{font-size:.875rem;letter-spacing:.08em;color:#6e55b2;padding-top:4px}.rd-label{font-size:.875rem;font-weight:600;letter-spacing:.065em;color:var(--rd-muted)}.rd-sector h3{font-size:clamp(1.9rem,2.8vw,2.65rem);font-weight:550;line-height:1.15;letter-spacing:-.045em;margin-top:18px}.rd-sector h3 a:hover{color:#674bcc}.rd-sector h3 span{color:#7f6aab;font-size:1.5rem;padding-left:7px}.rd-sector-copy>p{color:var(--rd-muted);font-size:1rem;line-height:1.8}.rd-tags{display:flex;flex-wrap:wrap;gap:7px;list-style:none;padding:0;margin:22px 0}.rd-tags li{border:1px solid #d1ccc2;padding:5px 10px;font-size:.875rem;line-height:1.5;border-radius:2px;color:#5e5a54}.rd-detail-link{display:inline-flex;gap:18px;align-items:center;font-size:.875rem;font-weight:650;border-bottom:1px solid #bcb3ce;padding-block:6px}.rd-detail-link:hover{color:#674bcc}.rd-other{display:flex;justify-content:space-between;gap:24px;margin-top:30px;font-size:1rem}.rd-other p{color:var(--rd-muted)}.rd-other a{font-weight:600;text-decoration:underline;text-underline-offset:5px;white-space:nowrap}
.rd-approach{background:#0b0b0a;color:#fff;padding-block:80px}.rd-approach .rd-section-heading>.rd-kicker{color:#b2adb9}.rd-approach .rd-section-heading h2 span{color:#a4a2aa}.rd-approach .rd-section-heading h2+p{color:#aaa7af}.rd-steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));list-style:none;padding:0;margin:0 0 30px;border-block:1px solid #ffffff29}.rd-steps li{padding:30px;border-right:1px solid #ffffff29}.rd-steps li:first-child{padding-left:0}.rd-steps li:last-child{border-right:0}.rd-steps .rd-number{color:#b8aaff}.rd-steps h3{margin-top:35px;font-size:1.65rem;letter-spacing:-.035em;font-weight:550;line-height:1.2}.rd-steps p{margin-top:17px;color:#aaa7af;font-size:1rem;line-height:1.85}
.rd-cta{padding-block:85px}.rd-cta>.rd-kicker{color:var(--rd-muted)}.rd-cta-row{display:flex;justify-content:space-between;align-items:center;gap:35px;margin-block:25px}.rd-cta h2{font-size:clamp(2.2rem,3.8vw,3.6rem);font-weight:550;letter-spacing:-.055em;line-height:1.08}.rd-cta .rd-button{flex-shrink:0}.rd-cta>p:last-child{color:var(--rd-muted);font-size:1rem}.rd-footer{background:#080b12;color:#e5e4e8;padding-top:60px}.rd-footer-grid{display:grid;grid-template-columns:1.7fr 1fr 1fr .9fr;gap:45px;padding-bottom:50px}.rd-footer-brand img{width:150px;height:64px;object-fit:contain;object-position:left}.rd-footer .rd-footer-brand p{font-size:1rem;color:#a3a3ad;line-height:1.8;margin:20px 0;max-width:330px}.rd-footer .rd-label{color:#fff;font-size:.875rem;text-transform:uppercase;margin:15px 0 22px}.rd-footer-grid>div>a:not(:first-child){display:block;font-size:.875rem;color:#aeacb6;padding-block:5px}.rd-footer-grid>div>a:hover,.rd-footer-bottom a:hover{color:#fff;text-decoration:underline}.rd-footer .rd-footer-brand>a:last-child{color:#d4caff}.rd-footer-bottom{display:flex;justify-content:space-between;gap:20px;border-top:1px solid #ffffff20;padding-block:22px;font-size:.875rem;color:#a3a3ad}.rd-fallback{background:#090909;color:#fff}.rd-fallback .rd-shell{display:flex;align-items:center;justify-content:space-between;gap:20px}.rd-fallback img{object-fit:contain}
body.ecm-reader #ecm-shared-header .ecm-sh-links a[href$='/category/digital-marketing-blogs/']{color:#c4baff}
@media(max-width:1050px){.rd-hero-grid{gap:30px;grid-template-columns:1.2fr 1fr}.rd-hero h1{font-size:clamp(3rem,5.5vw,4.8rem)}.rd-section-heading{grid-template-columns:.55fr 1.45fr}.rd-sector{grid-template-columns:35px .85fr 1.15fr;gap:22px}.rd-footer-grid{gap:25px;grid-template-columns:1.3fr 1fr 1fr}.rd-footer-brand{grid-column:1/-1}.rd-footer .rd-footer-brand p{max-width:580px}.rd-cta-row{align-items:flex-start;flex-direction:column}}
@media(max-width:760px){.rd-shell{width:calc(100% - 2rem)}.rd-hero-grid{grid-template-columns:1fr;padding-top:20px;gap:35px;padding-bottom:35px}.rd-hero h1{font-size:clamp(2.85rem,9.2vw,4.8rem)}.rd-hero-image{min-height:270px}.rd-hero-image img{object-position:center 44%}.rd-hero-image figcaption{left:24px;bottom:24px}.rd-hero-image figcaption>p{font-size:1.5rem}.rd-hero-bottom{flex-direction:column;gap:7px}.rd-hero-bottom i{padding:0 5px}.rd-directory,.rd-approach,.rd-cta{padding-block:50px}.rd-section-heading{grid-template-columns:1fr;gap:23px;margin-bottom:32px}.rd-section-heading h2{font-size:clamp(2.1rem,7vw,3.3rem)}.rd-sector{grid-template-columns:30px 1fr;gap:12px 15px;padding-block:28px 34px}.rd-sector-copy{grid-column:2}.rd-sector h3{font-size:2rem;margin-top:10px}.rd-sector h3 br{display:none}.rd-sector-copy>p{margin-top:7px}.rd-tags{margin:18px 0}.rd-other{flex-direction:column;gap:12px}.rd-steps{grid-template-columns:1fr}.rd-steps li,.rd-steps li:first-child{border-right:0;border-bottom:1px solid #ffffff29;padding:27px 0}.rd-steps li:last-child{border-bottom:0}.rd-steps h3{margin-top:20px}.rd-footer-grid{grid-template-columns:1fr 1fr;gap:25px}.rd-footer-grid>div:last-child{grid-column:1/-1}.rd-footer-bottom{flex-direction:column;gap:9px}.rd-cta h2 br{display:none}.rd-lede{font-size:1rem}.rd-actions{gap:18px}}
@media(max-width:380px){.rd-hero h1{font-size:2.7rem}.rd-actions{align-items:flex-start;flex-direction:column}.rd-footer-grid{grid-template-columns:1fr}.rd-sector{grid-template-columns:22px 1fr;gap:12px}.rd-tags li{font-size:.875rem}.rd-hero-bottom>span:last-child{line-height:1.9}}
@media(prefers-reduced-motion:reduce){.rd-page *{transition:none!important;scroll-behavior:auto!important}}

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input[type='checkbox']{width:auto;display:inline}.rd-comments label{font-size:.9375rem}.rd-comments .submit,.rd-prose input[type='submit']{width:auto;background:#735cff;color:#fff;padding:12px 20px;border:0}.rd-comments h2,.rd-comments h3{font-size:1.7rem;line-height:1.3}.rd-comments .comment-list{padding:0;list-style:none}.rd-comments .comment-body{padding:20px 0;border-bottom:1px solid #d7d3ca}.rd-comments p{margin:16px 0}.rd-comments a{color:#67469a}.rd-post-pages{display:flex;gap:14px;flex-wrap:wrap;margin-top:25px}
@media(max-width:1050px){.rd-reading-grid{grid-template-columns:210px minmax(0,1fr);gap:35px}.rd-article-hero h1{font-size:3rem}.rd-toc a{font-size:.875rem}.rd-prose{font-size:1.0625rem}}
@media(max-width:760px){.rd-article-hero{padding-bottom:32px}.rd-article-hero .rd-kicker{margin-top:15px;font-size:.8125rem}.rd-article-hero h1{font-size:clamp(2rem,6.8vw,3rem);line-height:1.12;margin-top:20px}.rd-article-meta{gap:8px 18px;margin-top:23px}.rd-has-cover{grid-template-areas:"cover" "aside" "article";grid-template-rows:auto;row-gap:28px!important}.rd-reading-grid{grid-template-columns:1fr;gap:28px;padding-top:28px}.rd-reading-aside,.rd-aside-inner{position:static}.rd-aside-note{display:none}.rd-toc ol{max-height:260px}.rd-prose{font-size:1.0625rem;line-height:1.85}.rd-prose h2{font-size:1.65rem!important}.rd-prose h3{font-size:1.35rem!important}.rd-prose :is(.rd-callout,.rd-content-cta){padding:19px}.rd-prose .rd-stat-group{grid-template-columns:1fr 1fr;gap:10px}.rd-prose .rd-stat-group>div{padding:14px}.rd-article-end{padding-block:12px 32px}.rd-more{padding-block:35px}.rd-more-grid{grid-template-columns:1fr;gap:28px}.rd-more-heading h2{font-size:2rem}.rd-prose .pnav{grid-template-columns:1fr}}
@media(prefers-reduced-motion:reduce){.rd-prose *{animation:none!important;transition:none!important}}