@font-face{font-family:Inter;src:url('/wp-content/astra-local-fonts/inter/UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuFuYAZ9hiA.woff2') format('woff2');font-style:normal;font-weight:100 900;font-display:swap}
body.ecm-insights{--ix-paper:#f2f0ea;--ix-ink:#11110f;--ix-muted:#65635d;--ix-border:#d7d3ca;--ix-violet:#735cff;margin:0!important;padding:0!important;background:var(--ix-paper);color:var(--ix-ink);font-family:Inter,Arial,sans-serif;font-size:16px;line-height:1.7;-webkit-font-smoothing:antialiased}
body.ecm-insights #ecmNav,body.ecm-insights .ecm-nav,body.ecm-insights #ecmFooter,body.ecm-insights .ecm-global-footer,body.ecm-insights .ecm-city-subfooter,body.ecm-insights .ecm-city-footer,body.ecm-insights .ecm-sf,body.ecm-insights #ast-scroll-top,body.ecm-insights #eightcore-float-root,body.ecm-insights #eightcore-wa-btn,body.ecm-insights #eightcore-socials,body.ecm-insights #eightcore-toggle,body.ecm-insights #eightcore-wa-chat{display:none!important;visibility:hidden!important;pointer-events:none!important}
.ix-page,.ix-footer,.ix-page *,.ix-footer *{box-sizing:border-box}.ix-page h1,.ix-page h2,.ix-page h3,.ix-page p,.ix-page figure,.ix-footer p{margin:0}.ix-page a,.ix-footer a{color:inherit;text-decoration:none;box-shadow:none}.ix-page img,.ix-footer img{display:block;max-width:100%}.ix-page a:focus-visible,.ix-footer a:focus-visible{outline:2px solid #8b7cff;outline-offset:6px}.ix-shell{width:min(100% - 3rem,1240px);margin-inline:auto}.ix-skip{position:fixed;left:16px;top:-100px;z-index:100000;background:#fff;color:#111;padding:10px 18px}.ix-skip:focus{top:10px}.ix-page section[id],#industry-content{scroll-margin-top:96px}
.ix-hero{background:#090909;color:#fff}.ix-breadcrumb{display:flex;gap:16px;padding-block:25px;color:#b0afad;font-size:.875rem}.ix-breadcrumb a:hover{color:#fff}.ix-hero-grid{display:grid;grid-template-columns:1.34fr 1fr;gap:50px;align-items:stretch;padding-block:35px 55px}.ix-kicker{display:flex;align-items:center;gap:13px;font-size:.875rem;font-weight:650;letter-spacing:.12em;text-transform:uppercase;line-height:1.6}.ix-kicker:before{content:'';display:inline-block;flex-shrink:0;width:29px;height:2px;background:var(--ix-violet)}.ix-hero .ix-kicker{color:#b4b0bc}.ix-hero h1{font-size:clamp(3rem,5.1vw,5.1rem);letter-spacing:-.065em;line-height:1.02;font-weight:550;margin-block:25px}.ix-hero h1 span{color:#a4a2aa}.ix-lede{max-width:590px;color:#b3b1b7;font-size:1.0625rem;line-height:1.85}.ix-actions{display:flex;flex-wrap:wrap;align-items:center;gap:25px;margin-top:32px}.ix-button{display:inline-flex;justify-content:space-between;align-items:center;gap:25px;min-height:54px;padding:14px 22px;background:var(--ix-violet);color:#fff!important;border:1px solid transparent;border-radius:4px;font-size:.875rem;font-weight:650;transition:background .2s}.ix-button:hover{background:#5b43e1}.ix-button span{font-size:20px}.ix-text-link{display:inline-flex;align-items:center;gap:16px;font-size:.875rem;font-weight:600;padding-block:10px;border-bottom:1px solid #ffffff50}.ix-text-link:hover{color:#c4baff}.ix-hero-image{position:relative;min-height:460px;background:#1b1919;overflow:hidden}.ix-hero-image img{width:100%;height:100%;object-fit:cover;object-position:83% center;position:absolute}.ix-hero-image:after{content:'';position:absolute;inset:0;background:linear-gradient(0deg,rgba(9,9,9,.93),transparent 65%)}.ix-hero-image figcaption{position:absolute;z-index:1;bottom:30px;left:30px;right:25px}.ix-hero-image figcaption>span{font-size:.875rem;color:#c9c4d3}.ix-hero-image figcaption>p{font-size:1.7rem;line-height:1.2;letter-spacing:-.035em;margin-top:12px;font-weight:550}.ix-hero-bottom{display:flex;justify-content:space-between;gap:20px;padding:23px 0;border-top:1px solid #ffffff29;font-size:.875rem;color:#aaa7af}.ix-hero-bottom i{font-style:normal;color:#a092ff;padding:0 10px}
.ix-directory{padding-block:85px 70px}.ix-section-heading{display:grid;grid-template-columns:.7fr 1.3fr;gap:40px;margin-bottom:52px}.ix-section-heading>.ix-kicker{align-self:start;padding-top:8px;color:var(--ix-muted)}.ix-section-heading h2{font-size:clamp(2.3rem,3.8vw,3.6rem);font-weight:550;letter-spacing:-.055em;line-height:1.08}.ix-section-heading h2 span{color:var(--ix-muted)}.ix-section-heading h2+p{margin-top:23px;max-width:655px;color:var(--ix-muted);font-size:1rem;line-height:1.85}.ix-sector{display:grid;grid-template-columns:55px 1fr 1.1fr;gap:30px;padding-block:38px 42px;border-top:1px solid var(--ix-border)}.ix-sector:last-child{border-bottom:1px solid var(--ix-border)}.ix-number{font-size:.875rem;letter-spacing:.08em;color:#6e55b2;padding-top:4px}.ix-label{font-size:.875rem;font-weight:600;letter-spacing:.065em;color:var(--ix-muted)}.ix-sector h3{font-size:clamp(1.9rem,2.8vw,2.65rem);font-weight:550;line-height:1.15;letter-spacing:-.045em;margin-top:18px}.ix-sector h3 a:hover{color:#674bcc}.ix-sector h3 span{color:#7f6aab;font-size:1.5rem;padding-left:7px}.ix-sector-copy>p{color:var(--ix-muted);font-size:1rem;line-height:1.8}.ix-tags{display:flex;flex-wrap:wrap;gap:7px;list-style:none;padding:0;margin:22px 0}.ix-tags li{border:1px solid #d1ccc2;padding:5px 10px;font-size:.875rem;line-height:1.5;border-radius:2px;color:#5e5a54}.ix-detail-link{display:inline-flex;gap:18px;align-items:center;font-size:.875rem;font-weight:650;border-bottom:1px solid #bcb3ce;padding-block:6px}.ix-detail-link:hover{color:#674bcc}.ix-other{display:flex;justify-content:space-between;gap:24px;margin-top:30px;font-size:1rem}.ix-other p{color:var(--ix-muted)}.ix-other a{font-weight:600;text-decoration:underline;text-underline-offset:5px;white-space:nowrap}
.ix-approach{background:#0b0b0a;color:#fff;padding-block:80px}.ix-approach .ix-section-heading>.ix-kicker{color:#b2adb9}.ix-approach .ix-section-heading h2 span{color:#a4a2aa}.ix-approach .ix-section-heading h2+p{color:#aaa7af}.ix-steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));list-style:none;padding:0;margin:0 0 30px;border-block:1px solid #ffffff29}.ix-steps li{padding:30px;border-right:1px solid #ffffff29}.ix-steps li:first-child{padding-left:0}.ix-steps li:last-child{border-right:0}.ix-steps .ix-number{color:#b8aaff}.ix-steps h3{margin-top:35px;font-size:1.65rem;letter-spacing:-.035em;font-weight:550;line-height:1.2}.ix-steps p{margin-top:17px;color:#aaa7af;font-size:1rem;line-height:1.85}
.ix-cta{padding-block:85px}.ix-cta>.ix-kicker{color:var(--ix-muted)}.ix-cta-row{display:flex;justify-content:space-between;align-items:center;gap:35px;margin-block:25px}.ix-cta h2{font-size:clamp(2.2rem,3.8vw,3.6rem);font-weight:550;letter-spacing:-.055em;line-height:1.08}.ix-cta .ix-button{flex-shrink:0}.ix-cta>p:last-child{color:var(--ix-muted);font-size:1rem}.ix-footer{background:#080b12;color:#e5e4e8;padding-top:60px}.ix-footer-grid{display:grid;grid-template-columns:1.7fr 1fr 1fr .9fr;gap:45px;padding-bottom:50px}.ix-footer-brand img{width:150px;height:64px;object-fit:contain;object-position:left}.ix-footer .ix-footer-brand p{font-size:1rem;color:#a3a3ad;line-height:1.8;margin:20px 0;max-width:330px}.ix-footer .ix-label{color:#fff;font-size:.875rem;text-transform:uppercase;margin:15px 0 22px}.ix-footer-grid>div>a:not(:first-child){display:block;font-size:.875rem;color:#aeacb6;padding-block:5px}.ix-footer-grid>div>a:hover,.ix-footer-bottom a:hover{color:#fff;text-decoration:underline}.ix-footer .ix-footer-brand>a:last-child{color:#d4caff}.ix-footer-bottom{display:flex;justify-content:space-between;gap:20px;border-top:1px solid #ffffff20;padding-block:22px;font-size:.875rem;color:#a3a3ad}.ix-fallback{background:#090909;color:#fff}.ix-fallback .ix-shell{display:flex;align-items:center;justify-content:space-between;gap:20px}.ix-fallback img{object-fit:contain}
body.ecm-insights #ecm-shared-header .ecm-sh-links a[href$='/category/digital-marketing-blogs/']{color:#c4baff}
@media(max-width:1050px){.ix-hero-grid{gap:30px;grid-template-columns:1.2fr 1fr}.ix-hero h1{font-size:clamp(3rem,5.5vw,4.8rem)}.ix-section-heading{grid-template-columns:.55fr 1.45fr}.ix-sector{grid-template-columns:35px .85fr 1.15fr;gap:22px}.ix-footer-grid{gap:25px;grid-template-columns:1.3fr 1fr 1fr}.ix-footer-brand{grid-column:1/-1}.ix-footer .ix-footer-brand p{max-width:580px}.ix-cta-row{align-items:flex-start;flex-direction:column}}
@media(max-width:760px){.ix-shell{width:calc(100% - 2rem)}.ix-hero-grid{grid-template-columns:1fr;padding-top:20px;gap:35px;padding-bottom:35px}.ix-hero h1{font-size:clamp(2.85rem,9.2vw,4.8rem)}.ix-hero-image{min-height:270px}.ix-hero-image img{object-position:center 44%}.ix-hero-image figcaption{left:24px;bottom:24px}.ix-hero-image figcaption>p{font-size:1.5rem}.ix-hero-bottom{flex-direction:column;gap:7px}.ix-hero-bottom i{padding:0 5px}.ix-directory,.ix-approach,.ix-cta{padding-block:50px}.ix-section-heading{grid-template-columns:1fr;gap:23px;margin-bottom:32px}.ix-section-heading h2{font-size:clamp(2.1rem,7vw,3.3rem)}.ix-sector{grid-template-columns:30px 1fr;gap:12px 15px;padding-block:28px 34px}.ix-sector-copy{grid-column:2}.ix-sector h3{font-size:2rem;margin-top:10px}.ix-sector h3 br{display:none}.ix-sector-copy>p{margin-top:7px}.ix-tags{margin:18px 0}.ix-other{flex-direction:column;gap:12px}.ix-steps{grid-template-columns:1fr}.ix-steps li,.ix-steps li:first-child{border-right:0;border-bottom:1px solid #ffffff29;padding:27px 0}.ix-steps li:last-child{border-bottom:0}.ix-steps h3{margin-top:20px}.ix-footer-grid{grid-template-columns:1fr 1fr;gap:25px}.ix-footer-grid>div:last-child{grid-column:1/-1}.ix-footer-bottom{flex-direction:column;gap:9px}.ix-cta h2 br{display:none}.ix-lede{font-size:1rem}.ix-actions{gap:18px}}
@media(max-width:380px){.ix-hero h1{font-size:2.7rem}.ix-actions{align-items:flex-start;flex-direction:column}.ix-footer-grid{grid-template-columns:1fr}.ix-sector{grid-template-columns:22px 1fr;gap:12px}.ix-tags li{font-size:.875rem}.ix-hero-bottom>span:last-child{line-height:1.9}}
@media(prefers-reduced-motion:reduce){.ix-page *{transition:none!important;scroll-behavior:auto!important}}

.ix-intro{display:grid;grid-template-columns:1.25fr 1fr;align-items:end;gap:75px;padding-block:32px 62px}.ix-intro h1{font-size:clamp(3.2rem,5.9vw,5.7rem);letter-spacing:-.065em;line-height:1.03;margin:26px 0 0}.ix-intro .ix-lede{max-width:450px;padding-bottom:5px}.ix-journal{padding-block:65px 75px}.ix-journal-heading{display:flex;align-items:baseline;justify-content:space-between;gap:25px;margin-bottom:32px}.ix-journal-heading h2{font-size:clamp(1.8rem,3vw,2.5rem);font-weight:550;letter-spacing:-.05em;line-height:1.2}.ix-journal-heading>p{font-size:.875rem;color:#65635d}.ix-journal-heading>p>span{color:#8c75b5;margin-inline:12px}.ix-post-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:44px 28px}.ix-post{min-width:0}.ix-post-link{display:block;height:100%}.ix-post-media{aspect-ratio:16/10;position:relative;overflow:hidden;background:#e4e0d8}.ix-post-media img{height:100%;width:100%;object-fit:cover;transition:transform .35s ease;display:block}.ix-post-link:hover .ix-post-media img{transform:scale(1.025)}.ix-post-copy{padding-top:22px}.ix-post-meta{display:flex;flex-wrap:wrap;gap:11px;color:#65635d;font-size:.875rem;line-height:1.6}.ix-post-meta>span:first-child{color:#6e55a0}.ix-post h3{font-size:1.5rem;line-height:1.25;letter-spacing:-.04em;font-weight:550;margin-top:14px}.ix-post-link:hover h3{color:#6245a1}.ix-post-excerpt{font-size:1rem;line-height:1.8;color:#65635d;margin-top:14px!important}.ix-read-link{display:inline-flex;align-items:center;gap:22px;font-size:.875rem;font-weight:650;padding-block:9px;border-bottom:1px solid #bfb5ca;margin-top:15px;color:#282332}.ix-post-featured{grid-column:1/-1;padding-bottom:36px;margin-bottom:1px;border-bottom:1px solid #d7d3ca}.ix-post-featured .ix-post-link{display:grid;grid-template-columns:1.15fr 1fr;align-items:center;gap:50px}.ix-post-featured .ix-post-media{aspect-ratio:16/10}.ix-post-featured h3{font-size:clamp(2rem,3.1vw,3.05rem);font-weight:550;line-height:1.13;letter-spacing:-.05em;margin-top:20px}.ix-post-featured .ix-post-copy{padding-block:20px}.ix-post-featured .ix-post-excerpt{margin-top:24px!important;max-width:510px}.ix-post-featured .ix-read-link{margin-top:20px}.ix-feature-label{position:absolute;top:18px;left:18px;display:block;background:#090909;color:#fff;padding:7px 12px;font-size:.875rem;line-height:1.5;letter-spacing:.03em}.ix-post-art{height:100%;padding:26px;background:#19161f;color:#fff;display:flex;flex-direction:column;justify-content:space-between;gap:25px}.ix-post-art>span{color:#c0b1e3;font-size:.875rem;letter-spacing:.1em;text-transform:uppercase}.ix-post-art>strong{font-size:clamp(1.7rem,3vw,3rem);line-height:1.12;letter-spacing:-.04em;font-weight:500}.ix-post-featured .ix-post-art{padding:70px 30px 30px}.ix-pagination{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:20px;border-top:1px solid #d7d3ca;margin-top:48px;padding-top:27px;font-size:.875rem}.ix-pagination>p{color:#65635d}.ix-pagination ul{list-style:none;display:flex;flex-wrap:wrap;gap:8px;padding:0;margin:0}.ix-pagination li{margin:0}.ix-pagination a,.ix-pagination span{display:grid;place-items:center;min-width:44px;min-height:44px;padding:9px 14px;border:1px solid #cfc9bd;background:transparent;line-height:1.5;color:#282332}.ix-pagination a:hover{border-color:#74589e;background:#e7e0f0}.ix-pagination .current{background:#17141d;color:#fff;border-color:#17141d}.ix-pagination .dots{border-color:transparent}.ix-next{background:#111013;color:#fff;padding-block:65px}.ix-next .ix-kicker{color:#b6b0c1}.ix-next .ix-shell>div{display:flex;align-items:center;justify-content:space-between;gap:30px;margin-top:24px}.ix-next h2{font-size:clamp(2.2rem,4.1vw,4rem);font-weight:550;letter-spacing:-.055em;line-height:1.08}.ix-next .ix-button{flex-shrink:0}.ix-empty{padding:45px;border:1px solid #d7d3ca}.ix-empty h3{font-size:2rem;letter-spacing:-.04em}.ix-empty p{font-size:1rem;margin-top:20px;color:#65635d}.ix-empty a{display:inline-block;margin-top:20px;text-decoration:underline;text-underline-offset:4px}#journal-title{scroll-margin-top:105px}
@media(max-width:1050px){.ix-intro{gap:40px;grid-template-columns:1.3fr 1fr}.ix-post-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:36px 25px}.ix-post-featured .ix-post-link{gap:30px;grid-template-columns:1fr 1fr}.ix-post-featured .ix-post-media{aspect-ratio:1/1}.ix-post-featured h3{font-size:2rem}.ix-post-featured .ix-post-excerpt{margin-top:16px!important}.ix-post-featured .ix-read-link{margin-top:12px}}
@media(max-width:760px){.ix-intro{grid-template-columns:1fr;gap:25px;padding-block:20px 40px}.ix-intro h1{font-size:clamp(2.7rem,9.1vw,4.3rem)}.ix-intro .ix-lede{max-width:600px}.ix-journal{padding-block:42px 48px}.ix-journal-heading{align-items:flex-start;flex-direction:column;gap:12px;margin-bottom:26px}.ix-post-grid{grid-template-columns:1fr;gap:32px}.ix-post-featured .ix-post-link{grid-template-columns:1fr;gap:0}.ix-post-featured .ix-post-media{aspect-ratio:16/10}.ix-post-featured .ix-post-copy{padding-block:22px 0}.ix-post-featured h3{font-size:1.85rem;margin-top:14px}.ix-post-featured{padding-bottom:32px}.ix-post h3{font-size:1.65rem}.ix-post-media{aspect-ratio:16/10}.ix-post:not(.ix-post-featured){padding-bottom:28px;border-bottom:1px solid #d7d3ca}.ix-post:last-child{border-bottom:0;padding-bottom:0}.ix-pagination{margin-top:30px;align-items:flex-start;flex-direction:column}.ix-next{padding-block:45px}.ix-next .ix-shell>div{align-items:flex-start;flex-direction:column;gap:26px}.ix-feature-label{top:14px;left:14px}.ix-empty{padding:25px}}
@media(prefers-reduced-motion:reduce){.ix-post-media img{transition:none}.ix-post-link:hover .ix-post-media img{transform:none}}
